Wainhouse Research Note: Google’s Acquisition of Strivecast Signals a New Era for the Creation, Management, and Distribution of Video Behind the Corporate Firewall

In this excerpt from a recent report by Enterprise Video analyst Steve Vonder Haar, read how Google’s recent acquisition of WebRTC peering company Strivecast represents a move by Google into the enterprise streaming market that carries with it massive implications for all vendors of solutions enabling the use of one-to-many video on corporate networks.

Download this whitepaper to learn:

  • How this transaction, coupled with Microsoft’s August 2021 acquisition of Peer5, validates the notion that the world’s largest providers of enterprise communications platforms are intent on incorporating features enabling one-to-many streaming into their product sets.
  • How these moves by Microsoft and Google – along with initiatives by other large technology vendors – are shifting the competitive center of gravity in the enterprise streaming market.
  • How these changes will help shape corporate best practices for leveraging one-to-many video in ways that improve internal communications and enhance the sharing of institutional knowledge.