[White Paper]

Webcasting vs. Webconferencing

Have you ever felt like you were using the wrong technology or tool to create an online event? As a media producer, there are a lot of options to choose from, and it can be daunting to know which webcasting or web conferencing services and solutions would be the best fit for your event.

Webex or GoToMeeting are best for collaborative desktop communications, whereas an enterprise live streaming platform are best for large-scale webcasts. At the highest level, audio and web conferencing services are for interactive meetings, and webcasting platforms are most appropriate when attempting to reach the global workforce. One technology may not necessarily be better than the other, but they do serve very different needs.